Marketing should not neglect any of your profit centers

Reaching the right people, at the right time, with the right message is key tosuccessful marketing. Because of this, understanding the life cycle of yourcustomers is an important part of your overall marketing strategy. Would yousend a sales message to a customer who recently purchased a car? Or…would yousend a service message offering a discount […]

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Your brand is the “front porch” to all marketing efforts

Why is brand awareness important? Brand awareness is the first step inestablishing customer experience. Your brand should foster trust and ultimatelybuild equity. Now a brand is more than just a look and feel, it’s who you are andwhat you stand for. By establishing your brand, you’re connecting to the“emotional” component of your customers’ buying decisions. […]

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