How important is your first party Google Analytics data to your business?Google Analytics will soon be replaced by Google Analytics 4 (known as GA4).Google has stated that GA4 will use advanced machine learning and insights toimprove marketing decisions and Return on Ad Spend (ROAS). Changing consumerbehavior, changes to privacy standards, and a desire to elevate […]

How much time, money, and resources are wasted because of website dysconnectivity? Your advertising is typically your second biggest expense (though we prefer to refer to it as an investment) behind your payroll. If customers engage with your marketing efforts and cannot get the information that is expected, they may become discouraged and bounce prematurely […]