Caring for your community and the environment is not only right, but it’s good business

Each and every day your customers are getting younger. If they haven’talready, the combination of Millennials and Generation Z customers willsupersede Baby Boomers and Gen X’ers. By 2025, Generation Z will make up 27%of the entire workforce (United Way, 2022). Does your marketing plan targetthese younger generations through the right mediums? If the answer is […]

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Marketing should not neglect any of your profit centers

Reaching the right people, at the right time, with the right message is key tosuccessful marketing. Because of this, understanding the life cycle of yourcustomers is an important part of your overall marketing strategy. Would yousend a sales message to a customer who recently purchased a car? Or…would yousend a service message offering a discount […]

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Your brand is the “front porch” to all marketing efforts

Why is brand awareness important? Brand awareness is the first step inestablishing customer experience. Your brand should foster trust and ultimatelybuild equity. Now a brand is more than just a look and feel, it’s who you are andwhat you stand for. By establishing your brand, you’re connecting to the“emotional” component of your customers’ buying decisions. […]

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Retain your year over year comparison data by transitioning to Google Analytics 4 now

How important is your first party Google Analytics data to your business?Google Analytics will soon be replaced by Google Analytics 4 (known as GA4).Google has stated that GA4 will use advanced machine learning and insights toimprove marketing decisions and Return on Ad Spend (ROAS). Changing consumerbehavior, changes to privacy standards, and a desire to elevate […]

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Improve measurement, lead connectivity, and customer experience through Data Science

How much time, money, and resources are wasted because of website dysconnectivity? Your advertising is typically your second biggest expense (though we prefer to refer to it as an investment) behind your payroll. If customers engage with your marketing efforts and cannot get the information that is expected, they may become discouraged and bounce prematurely […]

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GBP Optimization

Increase Web Traffic withGOOGLE BUSINESS PROFILE OPTIMIZATION Google My Business (GMB) has been renamed Google Business Profile (GBP). And the GBP is arguably the most visible showcase of your store online. So much so, that over 55% of your website traffic now comes from the GBP local pack (Google Analytics, 2022). The GBP provides your […]

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