How important is your first party Google Analytics data to your business? Google Analytics will soon be replaced by Google Analytics 4 (known as GA4). Google has stated that GA4 will use advanced machine learning and insights to improve marketing decisions and Return on Ad Spend (ROAS). Changing consumer behavior, changes to privacy standards, and a desire to elevate analytics were the reason for the update in platforms.

The cut-off to create your Google Analytics 4 property is July 1, 2023. To secure a full year’s data, within GA4, it’s imperative that you immediately create your GA4 property. This will ensure you have year over year comparison data without having to alternate between two different dashboards. The historical data, in the original Google Analytics, will also disappear six months after the July 1, 2023 cutoff.

The Ram Group will facilitate your entire transition from Google Analytics to Google Analytics 4 at no charge. We will also link your other Google platforms directly to GA4 such as Google Ads, Search Console, and Data Studio. With accurate data comes accurate marketing decisions. Don’t let this transition drag on as it can negatively impact your business in the long run.