DIRECT MAIL ADVERTISING
WHY DIRECT MAIL ADVERTISING STILL WORKS
Many make the incorrect assumption that direct mail is dead, however, almost every day, Americans walk to their mailbox and collect what’s inside. Even if they do not comb through every detail in that mail, most people still usually scan thorough to make sure they’re not missing anything important – this is our chance!
In those few seconds that we have to capture the attention of a homeowner, it is important we use the space available wisely. We depend on our seasoned team of experts curate content with the purpose of catching a reader’s attention with branding and verbiage that will be memorable and leave an impact.
SENDING MAIL TO A QUALIFIED AUDIENCE
At The RAM Group, we have created a way to get mail in front of qualified potential customers. There is nothing worse than spending unnecessary marketing dollars, and we have found a way to limit that.
Our team has created an SC-CR code that is inserted on your website. The code is able to retrieve names, addresses, current vehicles, and even soft pulls of credit. The data from the code can then be segmented to create audiences that will be targeted with mailers.
COMPLIANCE & REPORTING
Think of The RAM Group as the total package. Since established in 2004, we have been an end to end solution from creation to compliance, and data list management to deployment.
After mailers are sent, post analysis matching is conducted matching sale to recipient. The co-op team will then provide all necessary documentation for reimbursement of materials used for mailing such as pre-approvals, postal receipts, invoice, etc.